Your practice is unique. You deserve a website that reflects that, built specifically for the ethics, the pace, and the trust this work depends on.
A website is a reflection of who you are, why you chose this work, and what sets your approach apart. The most effective sites for therapists and counsellors evoke a real emotional connection, inviting a visitor into a conversation rather than a sales pitch.
Sharing your practice online can feel exposing, so every build starts from your actual voice and works outward, not from a stock layout with your name dropped in. It's also built inside the ethical boundaries this profession works within, so nothing gets published, like a client testimonial, that could put your accreditation at risk.
I build websites for a living, and after working across a few different industries, I kept coming back to therapy and counselling practices. It's a niche with real, specific needs that a generic template just doesn't respect, from the ethics around testimonials to the anxiety someone feels before they've even booked a first session.
Rooted exists to take that seriously: a website that looks distinct to each practice, built fast enough to be affordable, without cutting corners on the things that actually help a client say yes.
Anxiety & trauma therapy, Nottingham. The original build the template system grew from.
Person-centred therapy for adults & couples, Sheffield. A full reskin proving the token system holds up.
Holistic, integrative therapy, Manchester. A warmer, earthier take on the same system.
"I'd put off having a website for years because every option felt either soulless or way over budget. Jacob talked me through the whole thing without any jargon, and what came back actually felt like me. Clients tell me they knew what to expect before they'd even called."
"What I appreciated most was that nothing felt bolted on. The booking flow, the way the 'what to expect' section is written, even the footer, it all understood what a therapy website actually needs to do. I've already had enquiries mention the site directly."
"I was nervous about how much of 'me' would come through in a template-based build, but every colour and word felt considered. Jacob also just got the ethics side without me having to explain it, which mattered more to me than I expected."
"Quick, clear, and genuinely collaborative. I sent over some scrappy notes about my practice and got back a site that reads like a much bigger, more established one. Worth every penny, and the ongoing care plan means I never have to think about it again."
"As someone who works mostly with anxious clients, the 'what to expect' pattern on my new site has genuinely changed the tone of my first calls. People arrive calmer. I didn't think a website could do that, but apparently it can."
"I'd tried a DIY builder first and it showed. This time everything just worked, on my phone, on my laptop, and the booking calendar means I've cut my admin down to almost nothing. I recommend Rooted to every colleague who mentions wanting a rebrand."
A conversation to clarify the vision for your practice, who you want to reach, and what sets you apart.
Your own palette, typography, and hero art, so the finished site looks distinct rather than templated.
Every page written for your practice, inside the boundaries BACP and NCPS set around client testimonials.
A launched, polished site, with a hands-off option to keep it running and up to date after that.
The Simple Website usually takes around two weeks once content is gathered; the Expanded Website takes around four. We'll confirm a realistic timeline on your discovery call.
Yes. Once your site is live and paid for, it's yours, hosted wherever you choose.
We can set both up for you, or work with hosting and a domain you already have. Either way, it's explained plainly, not left as a technical afterthought.
Small text and image changes, yes, we'll show you how. Larger structural changes are best left to us, or covered under the optional care plan.
Client enquiry and booking details are handled in line with UK data protection law, and never used for anything beyond arranging your sessions.
Usually, yes. If your needs grow beyond your original package, we'll talk through what upgrading looks like rather than starting over.
The first step is a short call to talk through your practice and see if we're a good fit. We typically book projects 1–3 months in advance.
